A local specialty retailer recently discovered an effective new media for recruiting new store sales associates.  Their initial results are fantastic as candidates attracted by this media come to them with an invaluable intangible.  They already have a passion for the store’s products.

What is this new media?

It’s FACEBOOK!  They had already built and nurtured a sizable, loyal fan base for their Facebook business site. Now they simply post their openings on their Facebook page.  It enables them to recruit from their base of bona fide fans of their stores.  The cost?  It’s free.